International Color Day

In 2025, Crayola did something it had never done before: brought eight retired colors back to the crayon box. Our job was to give them the comeback they deserved. We started by turning each color into a character, complete with a personality, a backstory, and tales of where they’d been and what they’d been up to in retirement. Those stories became official Crayola canon and the creative foundation for an immersive pop-up in New York City’s Union Square.