Crayola All Grown Up

project overview

Summer used to mean adventure, freedom, and getting a little messy. So when Crayola launched its first-ever line of products made just for adults, we brought back the best part of the season with Camp Crayola, an all grown up camp where visitors can express their creativity through color once again. Inspired by the camps we loved as kids, the experience transformed guests into campers, campers into creators, and turned adult coloring into the surprise hit of the summer.

project type

Experiential

year

2026

my role

Art Director/Designer

client

Crayola All Grown Up